Selling - Listing your home
Why work with a seller’s agent?
When homeowners decide to sell, they typically want the best possible price with the least amount of hassles. However, for the vast majority of sellers, the most important result is to actually get the home sold.
In order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed the purchaser’s behavior during the home buying process. According to the National Association of Realtors’ latest Profile of Home Buyers & Sellers, the percentage of buyers who used the internet in their home search increased to 95%.
However, the report also revealed that 95% of buyers that used the internet when searching for a home purchased their home through either a real estate agent/broker or from a builder or builder’s agent. Only 2% purchased their home directly from a seller whom the buyer didn’t know.
Buyers search for a home online, but then depend on an agent to find the home they will buy (52%), to negotiate the terms of the sale (47%) and price (38%), or to help understand the process (60%).
The plethora of information now available has resulted in an increase in the percentage of buyers that reach out to real estate professionals to “connect the dots.” This is obvious as the percentage of overall buyers who used an agent to buy their home has steadily increased from 69% in 2001.
If you are thinking of selling your home, don’t underestimate the role that a real estate professional can play in the process.
How I Help You Sell Your Home
When you make the decision to sell your home, the goal is to get the best price and the most favorable terms in a timeframe that meets your needs. Helping find a buyer for your home is only one aspect of a real estate professional’s job. Preparing a comparative market analysis (CMA) to determine your home’s value, helping you identify how best to prepare your home for market, and ensuring optimum exposure is just the beginning. Once your home is under contract you need a trusted advisor that can ensure the transaction stays on pace and closing runs smoothly.
By working with me you will:
· Be more likely to realize the highest return on the sale of your home
· Receive up-to-date market information to enable you to make informed decisions
· Reduce the number of days your home is on the market
· Become well informed about the terms, processes and documents involved in the sale of your home
· Be confident that your home will receive maximum exposure to more buyers and agents with qualified buyers
· Receive regular updates regarding showing activity and feedback
· Have a skilled negotiator working on your behalf to protect your interests
· Have peace of mind knowing that all the details of your purchase are in experienced, capable hands
5 Critical Elements of a Sale
1) Asking Price: This is the number one factor in the sale of your home. Our sales and marketing program will provide maximum exposure to a large segment of potential buyers. Still, the actual market value will be determined by what a buyer is willing to pay.
2) Property Location: The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a top priority. Other considerations include street traffic, proximity to expressways and public transportation.
3) Property Condition: Buyers will look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of your property. Neutral décor, including flooring and wall covering, appliances & fixtures will appeal to the broadest set of potential buyers.
4) Market Condition: Interest rates, competition from other, similar properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control so we must respond to these conditions with appropriate price and marketing considerations.
5) Contract Terms: The terms of a sale can make or break the contract. House sale contingencies, closing dates and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid confusion that could affect the sale.
Tips to Improve Your House’s Curb Appeal
1. Give your entry a facelift – Consider a new coat of paint or a new front door.
2. Landscape your yard - A pop of color and groomed lawn and bushes show buyers your pride and a home was well cared for.
3. Make sure exterior lights are working – Replace all outdoor bulbs and clean the fixtures of debris and dead bugs!
4. Wash your windows- Both inside and out. Don’t let dirty windows spoil the view!
5. Clean out your garage – Consider getting a storage unit to store any non-essential items.
6. Replace the worn out welcome mat – Set a welcoming stage for prospective buyers entering your home.
7. Paint or replace the street numbers – Ensure your home’s street address is clearly visibl.
8. Power was outdoor surfaces – Present a ‘like-new’ feel to siding, driveway, sidewalks.